Enhancing Customer Service With New Technologies †Free Samples

Question: Discuss about the Enhancing Customer Service With New Technologies. Answer: McuQuarrie is one of the landmark mid-sized hotels in Sydney, which has been renowned for their exquisite, loyal and world-class customer service. With the experience of 20 years in hospitality service, McuQuarrie is a brand itself and acknowledged as the benchmark in its segment. Being their consultant, important upgrades that we recommend for McuQuarries to enhance their customer service, profitability are mentioned below. Mobility: Staffs now do not need to stand behind the desk all the day; they need to address all the requirement of the visitor, which sometime is tough (Torres and Kline 2013). Thus, mobility is the primary requirement for the Mcuquarrie to develop itself into a better place to live for the guests. To keep up pace with the emerging technologies, Mcuquarrie need to provide mobile devices to their staff, which will allow them provide better service. With the features like real-time tracking of the guests requirement, it would be helpful for the hotel staffs to move around the property freely and serve the customer with desired service. This feature is in use in many luxury hotels, but to add some more innovation, we suggest that Mcuquarrie need to provide mobile devices to all the staffs and guests for better communication. Automation: Automation is the need of the 21st century and every workplace is adopting it wholeheartedly (Grifin et al. 2014). For hospitality service, automation has proved to be as a boon owing to its wide range of application and swift services. Using the automation hotels can introduce mobile delivery services like newspaper delivery, food delivery to the guests in their rooms, without even calling the service person of the floor (Ivanov, Webster and Berezina 2017). If Mcuquarrie implies this modern technique, then it will bring in clarity in their service, and decreased number of demand for the employees, will lead to fall in recruitment, ultimately leading to fall in operation cost. Moreover, better service with automation will attract more visitors, leading to rise in profitability of the Mcuquarrie. On time and online: Service time is one of the important factors that highly affect the reputation of a hotel (Raucha et al. 2015). Thus, we recommend Mcuquarrie that; they should use modern techniques to reduce the service time. For instance, automation is a good idea and besides this new technology like online service with customization, facilities can help the Mcuquarrie greatly to enhance its performance. Making a solid online presence nowadays have become the most important factors that can alter the success of any brand (Wang et al. 2015). When it comes to hospitality industry, then online presence is highly required to reach new potential customers. Moreover, using the online platform, visitors can customize their room and it will attract more number of new hirer for the Mcquarrie. Mobile learning: Enhancing the customer service is utmost importance for the growth of a hotel, but without skilled labors, it cannot be done (Solnet et al. 2016). Thus, McQuarrie is required to take necessary steps that will enhance the skill of its employees as well as help the hotel to earn more. Another important aspect is the language difference between the hotel employees and the visitor (Schuckert, Liu and Law 2015). If McQuarrie can introduce mobile learning mechanism, which will allow the employees to train themsels in different languages, then it will take the brand to the new highs. Hospitality service is a field, where service is the king and whether a hotel will be able to expand its business or it will collapse, it depends upon the value of the service (Mok, Sparks and Kadampully 2013). Innovative technologies and professional realties are the things that will help a hotel like McuQuarrie to provide an unforgettable experience to the guests. The above-mentioned technologies and innovative ideas that we have mentioned above, will certainly help our esteemed client, McuQuarrie to grow and prosper in it business. McuQuarrie is one of the popular mid-sized hotels in Australia and if it wants to become the top most luxuries hotel, in the country, then it has to provide differentiated service to its different customers. Depending upon the various factors, like size of the family, requirement, willingness to expense, there are various categories of customers. Each of them require different level of attention and service from the hotel. Being the consultant of McuQuarrie, different kinds of services that the hotel need to provide to their customers, are mentioned below: Families: McuQuarrie is in Sydney and the number of domestic tourist is high here. According to figure 1, domestic tourism has been rising by 1% annual change in the year 2013 to 2014 (Australian Bureau of Statistics 2014). Thus, there is a big scope in front of McuQuarrie to enjoy higher market share than the prevailing rate. Being the consultant of McuQuarrie, we would like to suggest the hotel to introduce package deal, which will incorporate all the services, generally required for a family. There might be infants, children and exhausted parents, and if the hotel can provide them infant care, children play zone, then it will give McuQuarrie competitive advatange over its rivals. Leisure guests: Leisure guests are not scheduled and frequent customers of a hotel. However, McuQuarrie can turn them into their loyal customers by introducing special treatment for them. For instance, it would be good idea to provide them ground floor accommodation and offer coupons of price discount, when next time they visit the McuQuarrie. This way, McuQuarrie not only can make them loyal customer but also expand its brand value. Corporate clients: Corporate clients are the most dreaded customer for every hotel. With their nose turned up and arms crossed, they are always ready to find the loopholes into the system to complaint about. Thus, McuQuarrie need to take care of all arrangements of the corporate clients. Provide the corporate clients newspaper, food and service at time, and it would take no time for McuQuarrie, to touch the sky with success. International tourists: According to the figure 1, it can clearly be seen that number of international tourists in Australia is increasing at an 8% annual rate (Australian Bureau of Statistics 2014). Thus, if McuQuarrie wants to become successful in international level, then it has to put more effort on the customer service of international tourists. McuQuarrie has to provide undivided attention to these international tourists, bring in add-on features like customization option of rooms, pickup, and drop service from airport to the hotel and vis--vis. Another good thing that McuQuarrie can use is translation tool, which will help the employee of the hotel to understand the language of the visitors and direct them accordingly. McuQuarrie is certainly one of the best hotels in Australia but if it wants to hold its charm and remain counted as benchmark among the entire mid-sized hotel category, then it needs to keep itself aligned with the latest technologies. We, as a consultant of the McuQuarrie, suggest that the hotel need to introduce latest techniques as mentioned above to attract more customers and try the differentiated services to earn more profit. 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